Electronic Shelf Labels - Newton ESL by Solum

Sure are a Solum partner. Solum, a spin-off from Samsung, are a global leading manufacturer of electronic shelf labels and digital screens. 

Tell us about your project
The Business Case

Please spare 3 minutes of your time for one leading retailer to explain exactly why the Return on Investment of ESL replacing the numerous resources required to manage, maintain & audit a traditional paper-based system makes the decision to invest easier than you might think.

Solum Newton Pro Range
The UK‘s No1 ESL Provider & Most Trusted Vendor
  • Electronic Shelf Label Deployment: Over 18 Million Labels Deployed & Active
  • Store Deployment: Over 2,200 Stores Deployed & Active
  • Consultative Approach: 100% Conversion from Pilot to Rollout
  • Reliability and Durability: 0.005% Label Failure Rate
  • Customisation and Integration: Integration to all major Ticketing Software and POS Companies
  • Rollout Programme: The Largest Bespoke Rollout UK schedules
Key Features
  • 7-Colour LED - Captivate and guide customers with vibrant, blinking LEDs, enhancing interaction and product discovery.
  • Extended Size Range - The Newton Pro offers a wide size range, accommodating displays from 1.6 inches up to 12.2 inches to meet your specific needs.
  • Over 10-Year Battery Life - Experience unparalleled longevity with a decade of battery life, ensuring continuous, hassle-free operation and minimal maintenance for your retail solutions.
  • Durable Interactive Button – Up to 7 pages can be accessed via the button, ideal for displaying information such as promotions, nutritional facts, expiration dates or allergy warnings, plus many more features.
  • Extended Size Range - The Newton Pro offers a wide size range, accommodating displays from 1.6 inches up to 12.2 inches to meet your specific needs.
Alton Towers Case Study
AIMS software

The Advanced Information Management System was developed by SOLUM exclusively for our ESL systems.

Manage everything—labels, products, inventory, users, and data—all in one workspace.

  • Cloud Based (Microsoft Azure)
  • Includes template design features
  • Reporting procedures available
  • 5 levels of authority within the software to assign various members of your organisation. 
AIMS Video Guide

Summary & FAQs
Return on Investment
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Because of the cloud-managed system integrated with ESL, you can expect to free up almost all budgeted hours previously applied to label changes. This is due to a few key factors:

  • ESL refreshes can take place across all stores, all at once
  • Updates are fully customisable and can be scheduled to meet your needs
  • The AIMS cloud is fully scalable, so can cope with any level of strain put upon it

Furthermore, due to instant price changes and syncs between POS and AIMS, till pricing errors and resultant refunds and reimbursements will become a thing of the past.

Fundamentally, when investing in an ESL solution, you can expect:

  • 95% reduction in price label labour costs
  • 100% reduction in price label printing costs
  • 100% reduced till price errors
  • Instant price changes for price promotions
  • Margin increase from price promotions
  • Instant price change verifications
  • Increased price promotions
  • Increased margin via price management
  • Increased store colleague satisfaction
  • Increased speed of product deployment

 

Utilise your ESL's for your product pricing, such as:

 

  • Surge pricing – product pricing adjusts subject to demand, especially when supply is limited in peak times.
  • Dynamic pricing – respond rapidly such as changes in competitor pricing or for products with a limited shelf like (such as bakery).
  • Pricing Compliance - Help Improve pricing compliance, for example 100% reduction in till price errors.

 

Leading Electronic Shelf Label Provider
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  • Electronic Shelf Label Deployment - over 18 million labels deployed & active. 
  • Store Deployment - Over 2,200 stores deployed & active. 
  • Consultative Approach - 100% Conversion from Pilot to Rollout. 
  • Reliability and Durability - 0.005% Label Failure Rate
Will ESL work with my POS system?
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In short- yes.

Solum Advanced Information Management System (AIMS) doesn't require any advanced processing to use data from your POS system. So as long as it's in an acceptable format (csv/JSON/dat)- it can be configured to work seamlessly, every time.

If you have any questions about your integration, feel free to send us an email! Solum@sure.uk.com

How do Solum Newton ESLs help retailers comply with evolving energy regulations?
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The world is in the midst of an ongoing energy crisis, with rising costs and increasing pressure on supply — and there’s no quick fix in sight. That’s why the Solum Newton range of electronic shelf labels (ESLs) has been designed to go beyond pricing automation: it helps reduce plastic waste, cut paper usage, and support retailers in progressing toward carbon neutrality.

But today, sustainability isn’t just a moral responsibility — it’s becoming a legal expectation.
Solum Sustainability Commitment

How Energy Legislation Is Evolving

New regulations, like the EU Omnibus Directive (Expained in detail below), have already prompted many European retailers to switch to ESL systems for transparency and efficiency. But this digital transformation also raises new questions — especially around energy use in stores.

In countries like Spain and Germany, governments have implemented energy curfews, limiting the use of illuminated or power-consuming digital signage after 10 PM to curb unnecessary energy consumption.

Solum Newton ESLs: Designed for Future Legislation

If similar restrictions were introduced in the UK, Solum Newton ESLs would easily comply. Their ultra-low power consumption — typically less than 0.5 kWh per 1,000 labels per year — means even the largest stores can operate them without concern.

Put simply: Solum ESLs don’t just help you stay competitive — they help you stay compliant.


What is the Omnibus Directive and how could it impact the UK Market?
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What is the EU Omnibus Directive?

The EU Omnibus Directive is a major piece of consumer protection legislation that came into effect across EU member states in May 2022. Its goal is to modernize consumer rights — especially in the digital age — by increasing transparency, fairness, and accountability in how businesses communicate with customers.

Key Points:

  • If you advertise a discount, you must show the lowest price the product was sold for in the previous 30 days.
  • It’s now illegal to post or promote fake customer reviews — businesses must be clear about how reviews are collected and verified.
  • If prices are tailored based on browsing history or user data, you must clearly inform the customer.
  • Selling products that look identical across the EU but differ in quality or content is banned.

Failure to Comply:

EU member states define their own penalties for violating consumer rights laws. However, EU guidelines suggest that the maximum fines are either:

  • Upwards of 4% of the trader's annual turnover in the Member State(s) where the breach occurred.
  • Or at least €2 million if the trader's annual turnover cannot be determined.

Source: EUR-Lex – Directive (EU) 2019/2161

What Does This Mean for the UK?

  • UK retailers trading with or within the EU must comply.
  • The UK is considering similar legislation to align with EU standards.
  • Consumers now expect greater transparency, even in domestic markets.