SureDesign aims to bring our experience and breadth of knowledge to the full design production process to make everything run as smoothly as possible. We try to always understand our clients needs to pre-empt problems and offer creative solutions.

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Our Services
Retail or Product Design

SureDesign has a product design focus with the aim of increasing profitability for our clients. We specialise in creating functional, efficient designs that can be rolled out across your retail format.

Working as part of Sure Retail Equipment Ltd, we are able to tier our approach such that designs can incorporate standard, mass produced Eden Shelving or be fully bespoke to your specification.

Whilst we specialise in retail we also offer a product design service and use the latest 3D Autodesk software and 3D printing to speed up the design process.

Utilising the double diamond approach, we create ideas and deliver them, whether it to promote your brand, speed up store operation or display products perfectly.

We will work from start to finish, ideas, manufacturing and implementation. Product or Retail, Small or Large, contact us and let us know how we can help.

Design for Manufacturing

We don’t just design concepts, we look to deliver and implement any given project.

We partner with manufacturers locally and globally and will work with the right materials and manufacturing processes to ensure a high-quality product that meets its deadline.


SureDesign have a number of pre-existing concepts including Sure Clip and Key and SureLock.

Having designed and stocked a variety of retail products for over 5 years, we work closely with retailers and shopfitters to provide cost effective and functional display equipment.

We currently hold 1 patent, 2 patent pending, and various registered designs.

Many of our products incorporate existing concepts, providing quick installation and perfect merchandising.

Digital Manufacturing – 3D Printing

SureDesign now offer a 3D printing service based at our design office here in Crewe, Cheshire. Using the latest 3D Systems printing technology we are able to offer printed parts in VisiJet black, white or clear and also in a black, flexible elastomeric (rubber).

With a print area of 295 x 211 x 142 mm, fully moving parts can be printed in one print due to 3D System’s wax supports which melts away in post processing.

Part and assembly validation, including snap-fit design can be quickly manufactured as well as sales and marketing models for presentations and sign-off.

3D printing is rapidly developing and is becoming a cost effective solution for normal production methods but without the design constraints. It is also up to 3 times faster than similar printers and many times that of entry-level machines.

Multiple parts can be printed in the same time as one, allowing for batches to be produced quickly. Whilst many normal production methods mean that each part must be the same, 3D printing can be easily customised, with each print capable of printing a variety of parts, nested for efficiency. Gone are the days of all 3D prints being brittle. The variety of materials available means prints can meet almost any engineering need.


SureDesign offer project management to ensure the implementation of projects from innovation to installation within the deadline.

Our implementation team will bridge the gap between Sure and our install teams to provide a smooth delivery and installation. Working together, we ensure that every aspect of your project; bespoke design, Eden Shelving and SurePlus are installed first time and to the highest specification.

Accreditation and Environment

SureDesign is a part of Sure Retail Equipment Limited. We endeavour to reduce our carbon footprint, sourcing products in the UK wherever possible.

Waste is minimised by efficient use of space, recycling and constant review of processing. All documentation is electronic, saving time money and paper.

Sure were one of the first UK companies to secure the ISO 9001:2015 accreditation, outlining that we have achieved quality management throughout the company as well as consistent performance and service.

Sure are working towards our ISO 14001:2015 environmental accreditation.


Interested in developing your store, display or product? We will research your project and recommend the best approach. 

SurePlus and Eden Shelving

Should you be looking for something more standardised, Sure also have a standard product ranges as follows:

  • SurePlus is our innovative, in-house designed product range.
  • Eden Shelving, UK manufactured shelving, stocked here at Crewe, Cheshire.

Both are available to view here